Implementationeering

We call ourselves implementationeers, which is just our way of saying we’re here when you need some help just getting it done already.

What we can do

Here are some of the things we can help you with…

Mailing List Setup
Find a way to connect with your people that feels natural, valuable, and totally your style.

This package includes a half hour call, getting clear on why you want a list and how to make it work for you. We can brainstorm concepts, names, features and style. We’ll talk about the kind of list segmenting you might want to use. Once you know what your list is all about, we’ll create a template that matches your existing brand, guide you write all of your own confirmation and follow-up emails, we’ll handle the techie setup bits using MailChimp or AWeber, and we’ll test the process. Cost: $360
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Sales Page Therapy
Explain what’s special about your thing, so your right people can’t wait to snap it up.

You’ve spent all this energy creating something fantastic. Now it’s time to introduce your thing to the people who are clamoring for it. (It’s okay if they don’t know they’re clamoring for it yet.) Enter: The sales page. You’ve spent so much time on your thing, you’re having trouble remembering what makes it so special. Or who on Earth might want it. That’s where we can help. We’ll interview you, mine your words for the gems, and then write a sales page combining your own genius with some of the marketing magic hiding up our sleeves. Cost: $480
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E-book Cover Design
Create the ideal wrapping paper for your thing, so that your people can’t wait to tear it open.

Your thing deserves to be as pretty on the outside as it is useful on the inside. We start with a design questionnaire that helps you figure out what sorts of visuals you like, and what sort of mood you want to evoke. Then we’ll talk on the phone for half an hour brainstorming specifics. We’ll create two options for you to choose from, and make one round of edits. We’ll also create badges at whatever size you need for ads or affiliate links. Cost: $600
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E-book Internal Design
Carry the professional-prettiness throughout!

We’ll add formatting, design call-out boxes and headers, footers, and just generally make the whole thing professional-looking and consistent with the cover design. We will work in InDesign and deliver a PDF to you. You’ll get one round of text edits, so you can correct typos, but the piece should be print-ready before we get it. Cost: $20 per page
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Product Checkout Setup
Make it easy for people to give you money.

You have a thing, all pretty and ready to go. Now how do the technical details work to deliver it into the eager hands of your people? We’ll use Paypal and e-junkie to create a seamless checkout and download experience for your customers. We’ll also guide you on writing messages at every point in the sales process so your customer will experience your voice. This package also includes the ever-important testing! Cost: $420
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Affiliate Program Setup
Share appreciation monies with people who can’t stop raving about your thing.

An affiliate program can be a great way to encourage people to talk about your thing, and reward them when they do. This package includes setup using e-junkie, creating an affiliate email list in either AWeber or Mailchimp, and building an affiliate instruction page (so non-techies know what to do to spread the word!) Cost: $480
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Case Studies

Browse our files to see how we have helped clients in the past…

Case Study #1

Subject: Amy Goetz
Biz: Barefoot Phoenix
Product: Mommy’s Helpers Reflexology Guide for Mamas-to-be
How we helped: Strategy Session, Sales Page Therapy, Design

Amy had an amazingly helpful mini e-book already written, but she needed some help getting it out there in a way that would make her right people say “yes, please!”

We helped by interviewing her about what made her e-book special, writing a sales page for it, and designing beautiful badges for use on her website and her affiliate sites.

“After playing with Hopscotch Distillery while creating this reflexology ebook, I’m going to get them to help me with everything! Because I can get way more done, produce more books and spend my time in the fun part instead of mucking through the hard.

Surrender! Be pampered! …and have beautiful stuff!”

Case Study #2

Subject: Nona Jordan
Biz: The Business Yogini
Product:
The Business Map: Alignment for your Inspired (Ad) Venture

Nona had a super-helpful business plan book, but she needed help coming up with just the right metaphor that would explain how it would help people.

We worked on metaphor and branding, and helped her come up with just the right title. We also created a cover design that accentuated Nona’s sense of elegance and adventure.

“Working with the dynamic-duo of Briana and Eileen was insanely helpful to the relaunch of my brand and the business map guide I had created.  I am very much a “get it done” type of gal, but working with a team like these two, who get what I am trying to do, and bring different, unique ideas to the table, was priceless.

I love the design that Eileen created for my product and working project/launch strategy with Briana made it all seem more do-able and galvanized me to action.  I got it all done much faster than I would have simply working on my own.  I am planning a new class, and you can bet I will be visiting the Distillery to get the job done better, faster, and funner.

Case Study #3

Subject: Marlies Venier
Biz: LoveThisPlace.ca
How we helped: Mailing List Setup

Marlies has a stunning retreat and a gorgeous website. She needed a way to keep in touch with guests and future (hopeful) guests. We brainstormed fabulous ways for her to share fresh air and inspiration with her people, even when they’re no where near the seaside.

Then we got her list all set up so that her virtual guest book is ready for visitors!

“Thank you so much. I love it! You are a rock star.”

How can we help you?

First step to getting some implementationeering:
Book a Strategy Session — a genius-amplifying brainstorming and planning session where we’ll get clear about where you are and what you need.

Questions?
Give us a shout.